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In the Highlands

Small Business Spotlight: Webb's General Store


Our vibrant communities in the Alleghany Highlands are home to many small businesses and mom-and-pop shops. Webb’s General Store, a historical cornerstone nestled in the heart of the Highlands, is one of those small businesses. Highlands Community Bank has been honored with the opportunity to help Webb’s General Store become rooted in the community. Now, Webb’s General Store is the place to go for almost all your needs.

Webb’s General Store located off U.S. 220 in Warm Springs / Bath County, VA

Preserving Heritage, Embracing Change

Webb’s General Store has been in the heart of the Highlands since 1901. The charming establishment has undergone transformations, challenges, and revitalizations over the years, all of which contribute to its story.

What began as a quaint establishment has now grown into a bustling hub for shopping, dining, and socializing. Webb’s has evolved from a modest grocery store into a one-stop shop offering a wide range of products that cater to the ever-changing needs of our community.

Store owner Crystal Salvatore and her team have transformed the store into a treasure trove of goods, from hunting and fishing supplies to automotive essentials, deli delights, BBQ offerings, and even the coldest beer in the county.

Webb’s General Store blanketed in snow

The store’s shelves are stocked with locally-sourced products, showcasing the best of Virginia-made items, including peanuts, coffee, maple syrup, and more. Webb’s also provides handmade crafts and photography by talented local artists. It’s a testament to Crystal’s commitment to supporting local businesses and connecting the community with quality products. Webb’s General Store is not just a place to shop; it’s a living representation of the vibrant Highlands community.

Webb’s BBQ

Ownership in the Highlands Community

Crystal has been a part of this community for two decades. She fell in love with the Alleghany Highlands while backpacking through the mountains and decided to make it her home. When she stumbled upon an old general store for sale over 20 years ago, she saw an opportunity to create something special. With a vision in mind, Crystal embarked on a journey to transform the store into what it is today.

For nearly two decades, Crystal has cultivated a deep connection in the Alleghany Highlands. Her diverse endeavors as a local realtor, property manager, and a North Carolina BBQ restaurant owner showcase her entrepreneurial spirit. Crystal’s passion for community is evident in her commitment to enhancing Webb’s General Store and offering an expansive range of products and services to cater to the community’s diverse needs.

Crystal envisions Webb’s General Store to be more than just a place to shop. She strives to create a space that fosters a sense of community, where locals and visitors alike can gather, connect, and enjoy a diverse array of offerings. Crystal’s commitment to listening to her customers’ needs and adapting her store’s offerings accordingly emphasizes her dedication to creating a business that truly serves its community.

Owner of Webb’s General Store, Crystal Salvatore

A Partner in Growth

Running a small business comes with its fair share of challenges, especially during uncertain times. One of Webb’s biggest hurdles has been sourcing products due to supply chain disruptions caused by COVID-19. With the support of Highlands Community Bank, Crystal was able to navigate challenges and find creative solutions.

The Webb’s General Store and Highlands Community Bank partnership provides a perfect example of the power of collaboration between a local business and its banking partner. Our shared commitment to the community resonates throughout the Alleghany Highlands, fostering a relationship that uplifts both the business and the people it serves.

Highlands Community Bank has been a partner in Webb’s journey of growth and transformation. Crystal’s connection with the bank was forged through our own Missy Shifflett, whose excellent customer service and dedication to building relationships brought Crystal into the Highlands Community Bank family.

Whether it’s navigating construction loans or day-to-day banking needs, the team at Highlands Community Bank ensures that Crystal has everything she needs for success. Our team goes the extra mile, not only providing financial solutions but also building connections within the community. The team’s proactive communication and willingness to assist in every aspect of Crystal’s business journey is something we’re proud of.

Supporting Local Businesses

Webb’s General Store holds a special place in the hearts of our community. The store has become more than just a place to shop; it’s a gathering spot where stories are shared, friendships are formed, and memories are made. Crystal’s dedication to providing exceptional service and offering a wide range of products has made Webb’s General Store a one-stop shop for everything the community needs.

Highlands Community Bank takes pride in supporting local businesses like Webb’s General Store. By providing financial solutions tailored to the unique needs of small businesses, we help entrepreneurs like Crystal thrive. We understand that small businesses are the backbone of our community, and their success is vital.

If you’re in the area, we highly recommend visiting Webb’s General Store. Experience the warm hospitality, explore the diverse selection of products, and support local artisans and producers. Together, we can continue to build a strong and vibrant community.

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